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Established in 2013, the name sake Couture brand was founded by Netta herself; an Israeli designer and graduate of the prestigious "Shenkar" fashion academy. Each gown is a masterpiece designed solely by Netta, crafted with the most delicate high-end laces and luxurious fabrics, hand embroidered with Swarovski crystals, unique beading, and patterns. Today, Netta BenShabu is known as one of the top bridal designers. Her collections are among the most anticipated collections in the industry among bloggers, fashionistas, and boutiques around the world.